Navigating a Sea of Change
by Eric McLuhan
(I was going through some old files today, pulling some background research for the first documentary film under development. I came across an article written by Eric McLuhan, Marshall McLuhan’s son and co-author. This was originally published in Visions magazine which I edited at the time (2000). The article has been offline for several years, but offers the typical McLuhan insights that always seem to turn out to be decades ahead of anyone else - something I learned while picking Eric’s brain as much as I could at the McLuhan Program, University of Toronto. Anyway, I’m posting it here as it is very relevant to changing paradigms, one key topic of the X-Journals. - B.H.)
Dr. Eric McLuhan (left)- son of Marshall McLuhan & interviewer Michael Tippett, Founder and CEO, NowPublic.
The measure of the success of a corporation used to be growth and revenue alone. Success had more money at the end and was bigger (and presumably better). However, in a period of rapid change, the emphasis shifts from growth to sustainability. The successful corporation now is the one that remains stable in a sea of change.
In business, this means that new kind of managers have to be brought on board – executives skilled in “change management.” (more…)
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